Candidate Experience — Getting your talent technology right

Deepak TM
3 min readDec 12, 2020

We are not here to look at different software tools that are available in the market, but how to build a talent technology platform that will serve your purpose.

“The goal is to build a personalised customer experience for the candidate. That means easy access, simple communication and quick follow-up,” Rachel Russell — Allegis Group.

With minimal entry barriers, the HR Tech industry is projected to be at around USD 148 billion. There are about 3000+ HR tech companies making things a bit difficult and confusing for you to choose when it is time to buy one.

The choices that you make will have a profound impact on your capability to deliver not just today but also in the near future. There are a few things you want to consider before you start investing.

We will look at

· Talent Strategy

· Architecture

· Front End

· Marketing tools

What is your talent strategy?

Technology adoption depends on your TA function’s vision.

Having a clear vision statement aligned with your HR and organisational vision is probably the first step towards building a high impact talent function enabled through technology.

Once you have defined the vision, then having a clear strategy helps you to achieve it.

How far will your current tech be able to support your vision? Are you going to deliver a seamless experience and to what degree, should the platform be high touch or high tech, how should the analytics and reporting look like, what value does a particular system deliver to your candidates or hiring managers?

These are some questions that you might want to answer before investing in tech.

Tech as enablers

In his book Great By Choice, Jim Collins says organisations should not follow technology blindly, however, identify the right technology that will increase their momentum.

That holds valid not just for the business but also for Talent. With the talent technology landscape changing so fast, you need to agree on the right technology that you need.

The right technology is one that can accelerate you towards your vision and at the same time, deliver value to your candidates and hiring managers.

A seamless experience

A seamless experience helps consistently deliver positive experiences across all channels, online and offline for your candidate that includes handover points like TA to HM or a TA to HR or any other.

Your candidate journey map and the subsequent service blueprints should help you identify critical drop off points. A drop off point is the gap that you see between the candidate’s expectation and your current service delivery.

High-Touch or High-Tech Platform

As we design the employee experience, it’s so important to decide when an activity should be done by a lovely warm human being, or when it is better to automate it. Get this wrong, and the impact on retention and productivity is massive

-Andrew Spence, HR transformation director, Glass Bead Consulting, The People Space, May 2017

I think the answer to this question depends on the scale of operations and the touchpoints you have in your candidate journey. The more touchpoints you have, the better it is to automate the process.

High-tech services, such as chatbots, allow candidates to get what they want on-demand. A High-touch service requires recruiter intervention at most touch points. Finding a balance is crucial, and maybe a question that you might want to ask yourself is “Does this tech deliver significant value to my candidate?”.

The decision to build either type of platform will impact not just the experience but also your tech architecture.

Architecture

“As an architect, you design for the present, with an awareness of the past, for a future which is essentially unknown.” — Norman Foster

Designing a tech platform for TA is like any other tech platform used in your business. Have a clear understanding of how your company operates and what it needs now and in the near term. You might foresee candidates using Alexa or Google Assistant to search for jobs, or AR as a solution to your assessment centre challenges.

To continue reading visit https://www.talentexperience.net/post/candidate-experience-getting-your-talent-technology-right

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Deepak TM

Been a recruiter for over 15 years now and have loved every moment of it. I am very passionate about anything Talent.